Or another reminder that living in Chicago and having regular access to a pool means you have a membership to a good YMCA or an expensive athletic club. If you can afford it, it’s endless summer. It’s like they needed some anonymous space to escape for an hour or two.” Some come and just read a book then leave. “I put my feet into it, had a cocktail, and thought, ‘I work from home, I should monetize this backyard,’ ” she said. Victoria Kent, of Irving Park, will rent you the very cute wading pond (4 feet wide, 4 feet deep) in her backyard for $60 an hour. Some are so fancy you wonder why the owners would need the occasional $100 an hour. Some offer tennis, pingpong, a fire pit, pool toys. Some offer grills for extra some bundle their backyard grill into the cost of their pool. Too cold now? There are indoor pools in Long Grove and Prospect Heights. I just hope it doesn’t get to a point where people rent underwear.”Īctually, clothing rentals - from websites such as Nuuly and Rent the Runway - have been proliferating for a while, though the market for used underwear, at the present, still remains something of a final frontier.Īt a glance, as of the fall equinox, as summer ends and autumn begins, Swimply still offers aboveground pools in Chicago and Carol Stream, and large in-grounds in Northfield, Lemont, Wheaton, Des Plaines. “But then attitudes (on private ownership) do evolve, and younger customers are willing to push those limits now. “You know, my sense is that the personal and public boundaries we once held on to for a long time have been steadily falling ever since we collectively decided we were willing to be captive in someone else’s moving vehicle,” said Pradeep Chintagunta, a longtime marketing professor at the University of Chicago Booth School of Business. I would get into their car without hesitation, but their private waters? Not included in the cost of a Swimply backyard pool is your inhibition, which Swimply cheerfully ignores. I wondered if, despite the generous welcoming and the cost - $75 an hour - I could feel transported to something approaching tranquillity, particularly while walking around a stranger’s backyard shirtless in swim trunks, in broad daylight. But she gets so many customers now, it’s a little less weird.
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